BalanceMayIssue2017 - 42

The big

ORGANIC
With so many of us turning to organic food,
Balance is proud to support the Soil
Association's BOOM Awards. Now is your
chance to have a say and vote for the
Nation's Favourite product...

N

ow worth a whopping
£2.09billion, the organic
market in the UK is
bigger than ever and
growing exponentially.
And, in case you needed
any further proof of the consumer's
seismic shift, recent research from England
Marketing revealed that 39% of shoppers
buy organic food on a weekly basis. Then
there's the Soil Association's Best Of
Organic Market Awards. Or, as they are
known to the army of people who are

42

entering, judging or just hoping to attend:
the BOOM Awards. The BOOMs are the UK's
only dedicated organic awards, celebrating
all of the individuals, businesses and
brands who are working so hard to produce
food just the way it should be.

RAISING AWARENE SS
Now in its second year, anticipation
around the awards - which takes place in
the Market Hall of London's iconic Borough
Market on Wednesday 5 July - is building
fast: not least because of the announcement

BALANCE May 2017

TH E O RGAN I C
PI O NEERS

Founded in 1946,
the Soil Association
provides reassurance
that certain produce
meets the organic
principles of ecology,
fairness, care and
health. These
standards have
changed the way we
eat, improved farming
techniques and
continue to protect
the environment - in
fact 70% of organic
food in the UK is
certified by the Soil
Association. The
Soil Association's
symbol of trust proves
the product has met
strict guidelines.



https://www.soilassociation.org/favourite/

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