Psychology FACT: Excessive sugar consumption has been proven to spike dopamine levels that control the brain's pleasure centres, mood and motivation - in a similar (but less extreme) way that drugs such as cocaine do. That's why the sweet stuff is addictive and gives us that 'buzz' when we consume it. SWEET MIND GAMES Is our addiction to sugar actually a spiritual crisis? Find out how to think your life sweeter, naturally words by LI SA SA NF I LI P P O 36 BALANCE May 2017