Balance March Issue 2018 - 8

March

GOOD
NEWS

8

Nature

Business

WE'RE LOVING IT

GREED IS BAD

McDonald's on our Good
News spread? Who'd have
thought it? The fast food
giant is the latest company
to get behind sustainable
packaging. In what is a huge
win for deforestation, all
McDonald's cups, wrappers,
Happy Meal boxes and
straws will be recyclable
and responsibly sourced,
with all 37,000 restaurants
responsible for on-site
recycling by 2025. 'We have
a responsibility to use our
scale for good, to make
changes that will have a
meaningful impact across
the globe,' says Francesca
DeBiase, McDonald's
chief supply chain and
sustainability officer. That
might sound like corporate
speak, but it's an important
quote to memorise the
next time your partner
catches you having
a crafty Big Mac.

Scrooge McDuck, Gordon
Gekko and The Simpsons'
Monty Burns show us
that to be a successful
businessperson, you have
to be utterly ruthless and
obsessed with money.
Or do you? Greed and
capitalism are seemingly
being proved wrong by a
stat that will make your
heart swell: purpose-led
British businesses grow
28 times faster than the
national average. That's
according to research
from B Corp, a global
movement of companies
that use business as a
force for good; UK B Corp
companies include the
likes of Balance favourites
Pukka Teas, Rebel Kitchen,
Ella's Kitchen and Cook.
Katie Hill, executive
director at B Lab UK, says:
'The word "revolution"
is overused but it's hard
to deny that meaningful
change is underway.'

Environment

Future

LIGHTS OUT

WHATEVER NEXT...

What are you doing on
Saturday 24 March at
8.30pm? 'Getting hammered
in Clapham.' OK, if you could
perhaps tweak those plans,
please, it would be much
appreciated. That's because
that specific time marks the
start of Earth Hour, the
brainchild of the World
Wide Fund for Nature.
It's where millions of people,
businesses, schools and
landmarks unite to switch off
the electricity for a full hour
as a symbol of solidarity for
planet Earth. The WWF also
wants everyone to make a
#PromiseForThePlanet;
that could mean finally
buying that reusable coffee
cup, becoming a flexitarian
or switching to a greener
energy supplier. For
more information, visit
earthhour.org and, whatever
you do, remember to turn
off those lights. Unless, of
course, you're driving.

BA LA N CE March 2018

You probably think
robots and artificial
intelligence fall into
one of two categories:
a bit of fun to enhance
our day-to-day lives
('Hello, Alexa!'), or future
digital despots destined
to destroy the world.
Cuddly billionaire Bill
Gates, however, insists
we have nothing to worry
about. The Microsoft
founder believes robots
are a force for good and
can pave the way to an
easier tomorrow. He
says: 'AI is just the latest
in technologies that
allow us to produce a lot
more goods and services
with less labour. And
overwhelmingly, over
the last several hundred
years, that has been
great for society. AI will
bring us immense new
productivity.' If Gates is
wrong, just remember
the helpful phrase:
'Alexa. Please will the
robot overlords loosen
these chains?'

WORDS: JAMES GILL, IMAGES: SHUTTERSTOCK, STOCKSY

James Gill highlights some more reasons to be cheerful
from McDonald's and Scrooge McDuck to organ donation



Table of Contents for the Digital Edition of Balance March Issue 2018

Balance March Issue 2018 - 1
Balance March Issue 2018 - 2
Balance March Issue 2018 - 3
Balance March Issue 2018 - 4
Balance March Issue 2018 - 5
Balance March Issue 2018 - 6
Balance March Issue 2018 - 7
Balance March Issue 2018 - 8
Balance March Issue 2018 - 9
Balance March Issue 2018 - 10
Balance March Issue 2018 - 11
Balance March Issue 2018 - 12
Balance March Issue 2018 - 13
Balance March Issue 2018 - 14
Balance March Issue 2018 - 15
Balance March Issue 2018 - 16
Balance March Issue 2018 - 17
Balance March Issue 2018 - 18
Balance March Issue 2018 - 19
Balance March Issue 2018 - 20
Balance March Issue 2018 - 21
Balance March Issue 2018 - 22
Balance March Issue 2018 - 23
Balance March Issue 2018 - 24
Balance March Issue 2018 - 25
Balance March Issue 2018 - 26
Balance March Issue 2018 - 27
Balance March Issue 2018 - 28
Balance March Issue 2018 - 29
Balance March Issue 2018 - 30
Balance March Issue 2018 - 31
Balance March Issue 2018 - 32
Balance March Issue 2018 - 33
Balance March Issue 2018 - 34
Balance March Issue 2018 - 35
Balance March Issue 2018 - 36
Balance March Issue 2018 - 37
Balance March Issue 2018 - 38
Balance March Issue 2018 - 39
Balance March Issue 2018 - 40
Balance March Issue 2018 - 41
Balance March Issue 2018 - 42
Balance March Issue 2018 - 43
Balance March Issue 2018 - 44
Balance March Issue 2018 - 45
Balance March Issue 2018 - 46
Balance March Issue 2018 - 47
Balance March Issue 2018 - 48
Balance March Issue 2018 - 49
Balance March Issue 2018 - 50
Balance March Issue 2018 - 51
Balance March Issue 2018 - 52
Balance March Issue 2018 - 53
Balance March Issue 2018 - 54
Balance March Issue 2018 - 55
Balance March Issue 2018 - 56
Balance March Issue 2018 - 57
Balance March Issue 2018 - 58
Balance March Issue 2018 - 59
Balance March Issue 2018 - 60
Balance March Issue 2018 - 61
Balance March Issue 2018 - 62
Balance March Issue 2018 - 63
Balance March Issue 2018 - 64
Balance March Issue 2018 - 65
Balance March Issue 2018 - 66
Balance March Issue 2018 - 67
Balance March Issue 2018 - 68
Balance March Issue 2018 - 69
Balance March Issue 2018 - 70
Balance March Issue 2018 - 71
Balance March Issue 2018 - 72
http://europe.nxtbook.com/emp/Balance/BALANCE_MARCH_2020
http://europe.nxtbook.com/emp/Balance/BALANCE_FEBRUARY_2020
http://europe.nxtbook.com/emp/Balance/balancejanuary2020
http://europe.nxtbook.com/emp/Balance/BALANCE_DECEMBER_2019
http://europe.nxtbook.com/emp/Balance/BALANCE_NOVEMBER_19
http://europe.nxtbook.com/emp/Balance/BALANCE_OCTOBER_2019
http://europe.nxtbook.com/emp/Balance/balanceseptember2019
http://europe.nxtbook.com/emp/Balance/balancejuly2019
http://europe.nxtbook.com/emp/Balance/Balance_June_2019
http://europe.nxtbook.com/emp/Balance/balancemay2019
http://europe.nxtbook.com/emp/Balance/balance_april_2019
http://europe.nxtbook.com/emp/Balance/BalanceMarch19
http://europe.nxtbook.com/emp/Balance/BalanceFebruary19
http://europe.nxtbook.com/emp/Balance/BalanceJanuary2019
http://europe.nxtbook.com/emp/Balance/BalanceDecember2018
http://europe.nxtbook.com/emp/Balance/BalanceNovember2018
http://europe.nxtbook.com/emp/Balance/BalanceOctober2018
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2018
http://europe.nxtbook.com/emp/Balance/BalanceAugust2018
http://europe.nxtbook.com/emp/Balance/BalanceJuly2018
http://europe.nxtbook.com/emp/Balance/BalanceJune2018
http://europe.nxtbook.com/emp/Balance/BalanceMay2018
http://europe.nxtbook.com/emp/Balance/BalanceApril2018
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue2018
http://europe.nxtbook.com/emp/Balance/BalanceFebruary18
http://europe.nxtbook.com/emp/Balance/BalanceJanIssue2018
http://europe.nxtbook.com/emp/Balance/balancedecember2017
http://europe.nxtbook.com/emp/Balance/balancenovember2017
http://europe.nxtbook.com/emp/Balance/BalanceOctober2017
http://europe.nxtbook.com/emp/Balance/BalanceSeptIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJulyIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJuneIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMayIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceAprilIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue17
http://europe.nxtbook.com/emp/Balance/BalanceFebruaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJanuaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceDecember2016
http://europe.nxtbook.com/emp/Balance/BalanceNovember2016
http://europe.nxtbook.com/emp/Balance/BalanceOctober2016
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2016
http://europe.nxtbook.com/emp/Balance/BalanceJuly2016
http://europe.nxtbook.com/emp/Balance/BalanceJune2016
http://europe.nxtbook.com/emp/Balance/BalanceMay2016
http://europe.nxtbook.com/emp/Balance/BalanceLaunchEditionApril2016
http://europe.nxtbook.com/emp/Balance/Balance2016
http://europe.nxtbook.com/emp/Balance/BalanceNov
http://europe.nxtbook.com/emp/Balance/Balance
https://www.nxtbookmedia.com