Balance March Issue 2018 - 47

BALANCE PROMOTION

The taste of
TRUTH
You might wonder why B.fresh tastes
so delicious - it's because it's bursting
with natural goodness

Y

ou may feel confused at
times when looking at
the wide array of juices,
smoothies and healthy
drinks. What do all the messages,
claims and ingredients mean?
It's a minefield of information which
isn't altogether clear and can be
misleading. It surely goes against the
very ethos of the world of wellbeing.
B-fresh is here to buck that trend.
Its ethos is very simple: to get more fruit
and vegetables inside Britons.
The first thing you'll notice about
B.fresh, even before you take a delicious
sip, is the packaging. For absolute
transparency, the ingredients are clearly

visible on the front of each bottle.
B.fresh founder Philip Maddocks
explains: 'Huge consideration is given
to what goes into the bottles, from
quality of produce to nutritional values
and ensuring that what we say on pack
is honest and the consumer can have
confidence to believe it.'

GET FRESH
As a third-generation farmer, Philip
knows what he's talking about when
it comes to fresh produce. He adds:
'There is too much hype and overclaiming going on in the world of juice
and smoothies, which has created
mistrust and confusion. It saddens us

Getting
Britain
healthy

to see brands
"hoodwinking" the
consumer with
claims of "super
foods" within the
bottle and then
delivering a meagre
0.02%. It would be
laughable if it weren't so
damaging to the industry.'
Among the most-popular drinks from
the B.fresh range is Get up & Glow,
which is packed with carrots, oranges
and apple, as well as turmeric.
And Philip explains: 'Drinking a juice
high in vitamin C alongside your greens
is great for increasing iron absorption.'
So, the next time you buy a juice or
smoothie, be sure to read the label.
Or, to save yourself any hassle, just
opt for B.fresh.
Super Smoothies + Active Cultures
are available in WHSmith,
Sainsbury's, Caffe Nero; Pure Juices
are available in Ocado and via
subscription at b-fresh.co.uk

E A SY INFO

B. fresh lists the
ingredients on
the front of each
bottle - and
critically how
much

BA LA N CE March 2018



http://b-fresh.co.uk

Table of Contents for the Digital Edition of Balance March Issue 2018

Balance March Issue 2018 - 1
Balance March Issue 2018 - 2
Balance March Issue 2018 - 3
Balance March Issue 2018 - 4
Balance March Issue 2018 - 5
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