Balance July 2018 - 65

BALANCE PROMOTION

The science of sleep
Sleep scientists on why better sleep equals better everything
THE EXPERT

Casper's design
director, Jesse
Menayan
"We're on a neverending quest to
create an even
more comfortable
sleep experience for
people. And that
means all manner of
experiments, trials and
meticulous research
and development"

R

ecently, we were reading
Matthew Walker's thoughts on
the importance of good sleep.
He's a Professor of Neuroscience
at UC Berkeley, a sleep scientist for Google
and author of Why We Sleep: it's fair to say
he knows a bit about kip. He says sleep
deprivation costs the UK economy over £30
billion per year in lost revenue (yes, thirty
billion), so we should really take notice. "No
aspect of our biology is left unscathed by
sleep deprivation," says Matthew. "It sinks
down into every possible nook and cranny."
Harsh truth time: if you're a consistently
poor sleeper, it probably won't magically
change. So you need to take action and live
your best life by sleeping your best sleep.
And that's where Casper comes in.
Thought leaders and experts in sleep at
the Casper Labs in San Francisco create
highly-engineered products to ensure the
most comfortable sleep going. Need more
proof of their brilliance? They've featured
in Time Magazine's Top 25 inventions list

*OFFER VALID IN THE UK ONLY

CENTURY SNOOZE
100-night risk-free trial. If
you don't like it, return it

and have chalked up 30,000 reviews
averaging a staggering 4.8 out of 5.

RISK-FREE REST
Sleep is all about comfort; the perfect
temperature, ideal support and that feeling
when you melt into bed thinking, "It's so
good to be back!". Design director Jesse
Menayan's team interviewed hundreds of
people about what they looked for in a
good mattress, and the same thing cropped
up: soft and supportive. While this sounds
simple and obvious, it's actually complex.
Much of the 18 months we put into the
Casper mattress was dedicated to solving
this tension between soft and supportive,
which we felt hadn't been perfected.
"We built over 50 versions
and optimised each based
on user and machine tests,"
says Jesse.
After all this effort, it's
SUDDEN
safe to suggest sleep has
START
never been so comfortable.
The sensation
of falling while
half-asleep and
jolting yourself
awake is called
a 'hypnic jerk'.
They can be
increased
by anxiety,
caffeine
or physical
activity close
to bedtime and
these normal
episodes
decrease as
you age

READER OFFER

Get 11% off all
Casper products.
Use the code
scienceofsleep at
the checkout*

To find out more, visit
casper.com

July 2018 BA LA N CE


http://www.casper.com

Table of Contents for the Digital Edition of Balance July 2018

Balance July 2018 - 1
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