Balance July 2018 - 30

words by
JA M E S GILL
photography by
A L EX BRAMWELL

Knackered:
the new
normal
Being constantly tired has
inexplicably become universally
accepted. Thankfully, help is at
hand in the fight against fatigue

H

ow many times have you had
the following sort of exchange
with a friend: "How are you?"
"Absolutely knackered. You?"
"Same. Shattered." Then you 
just carry on with your lives, crawling about on your
metaphorical haunches.
How did it come to this? How has being knackered
become acceptable? When did London become a city
of coffee-guzzling zombies, existing only to make it
home and struggle to sleep, before endeavouring to
scrape through another day. Fret not dear reader, we
can help. But first, some stark truths.
"Tiredness has become the norm because
unreasonable expectations of the human body have
become the norm," explains Alex Howard, founder
and CEO of The Optimum Health Clinic (OHC), one
of the world's leading integrative medicine clinics
which specialises in chronic fatigue.
It's true. Cutbacks across virtually every sector
mean many of us are working harder and longer
than ever before; the next time a baby boomer calls
you a snowflake or trots out the hoary "You don't
know you're born!" speech, you have our permission
to laugh in their face. Even Dolly Parton would have
to tweak the lyrics of Nine To Five to Eight To Seven
(although it's not quite as catchy, granted).

30

BA LA N CE July 2018

Shattered.
All this lying
down is
exhausting

I'm tired.
How are
you?



Table of Contents for the Digital Edition of Balance July 2018

Balance July 2018 - 1
Balance July 2018 - 2
Balance July 2018 - 3
Balance July 2018 - 4
Balance July 2018 - 5
Balance July 2018 - 6
Balance July 2018 - 7
Balance July 2018 - 8
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Balance July 2018 - 30
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Balance July 2018 - 80
http://europe.nxtbook.com/emp/Balance/BALANCE_OCTOBER_2019
http://europe.nxtbook.com/emp/Balance/balanceseptember2019
http://europe.nxtbook.com/emp/Balance/balancejuly2019
http://europe.nxtbook.com/emp/Balance/Balance_June_2019
http://europe.nxtbook.com/emp/Balance/balancemay2019
http://europe.nxtbook.com/emp/Balance/balance_april_2019
http://europe.nxtbook.com/emp/Balance/BalanceMarch19
http://europe.nxtbook.com/emp/Balance/BalanceFebruary19
http://europe.nxtbook.com/emp/Balance/BalanceJanuary2019
http://europe.nxtbook.com/emp/Balance/BalanceDecember2018
http://europe.nxtbook.com/emp/Balance/BalanceNovember2018
http://europe.nxtbook.com/emp/Balance/BalanceOctober2018
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2018
http://europe.nxtbook.com/emp/Balance/BalanceAugust2018
http://europe.nxtbook.com/emp/Balance/BalanceJuly2018
http://europe.nxtbook.com/emp/Balance/BalanceJune2018
http://europe.nxtbook.com/emp/Balance/BalanceMay2018
http://europe.nxtbook.com/emp/Balance/BalanceApril2018
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue2018
http://europe.nxtbook.com/emp/Balance/BalanceFebruary18
http://europe.nxtbook.com/emp/Balance/BalanceJanIssue2018
http://europe.nxtbook.com/emp/Balance/balancedecember2017
http://europe.nxtbook.com/emp/Balance/balancenovember2017
http://europe.nxtbook.com/emp/Balance/BalanceOctober2017
http://europe.nxtbook.com/emp/Balance/BalanceSeptIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJulyIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJuneIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMayIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceAprilIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue17
http://europe.nxtbook.com/emp/Balance/BalanceFebruaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJanuaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceDecember2016
http://europe.nxtbook.com/emp/Balance/BalanceNovember2016
http://europe.nxtbook.com/emp/Balance/BalanceOctober2016
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2016
http://europe.nxtbook.com/emp/Balance/BalanceJuly2016
http://europe.nxtbook.com/emp/Balance/BalanceJune2016
http://europe.nxtbook.com/emp/Balance/BalanceMay2016
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http://europe.nxtbook.com/emp/Balance/Balance2016
http://europe.nxtbook.com/emp/Balance/BalanceNov
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