BALANCE PROMOTION All hail smoothies B.fresh founder Philip Maddocks on how Mother Nature opened a new door of opportunity BALANCE January 2018 W hen life gives you lemons, or so the saying goes, you make lemonade. And, in the case of Philip Maddocks, when life gives you spinach peppered with holes, you make smoothies. We'll explain. Philip is a third generation Shropshire farmer and founder of B.fresh. One season, a freak hailstorm peppered holes in an entire crop of spinach, rendering it 'too ugly' for use. Rather than ditch the entire crop, Philip had a eureka moment and pondered what else could be done