Balance Jan Issue 2018 - 32

'Thing is,' he confesses, 'I say that, but I don't
want to be famous.' This might be a bit of a problem.
When you've written four bestselling books, spent
31 weeks at number one in the UK DVD charts and
have been responsible for a 25% increase in UK
broccoli sales, you're going to be in the spotlight.
And one of the most recognised men in Britain has
just told me he doesn't want to be famous. In fact,
Joe has just flown in from LA where he has had his
first negative experience with the tabloids.
'I got papped in Santa Monica, and it's really
weird that someone's following you round taking
photos of you. I want to be successful, but I don't
want the fame that comes with it. I'm not trying to
be a celebrity. They followed us around for an hour.'
To make him even more tempting to the lurking
paparazzi, his girlfriend is former Page 3 model
Rosie Jones. Joe famously doesn't like talking about
his private life, artfully dodging questions on
the likes of Loose Women, Good Morning Britain
and pretty much anyone else who asks. But since
we follow so much of Joe's life online already,
perhaps it's only natural we want to know about
his relationships, too?
'I'm quite shy. I don't really want to talk about
that. I'm a bit more relaxed about it now, but we
don't share stuff on social media together because
it's our private stuff. We have nice photos together,
but I don't feel the need to be like... "look how
happy I am". That, for me, is private.'
If the global domination he mentioned earlier
happens, I suggest that level of intrusion will come
with the territory. 'Who knows, maybe I'll just stick to
the UK,' he says.
Wherever he concentrates his time, it seems Joe is going to
be well-known for quite a while. It's easy to be a little cynical
about a Snapchat-phenomenon who has an eight-book deal
but is 'not a massive book reader'. But he is the proud author
of the UK's biggest selling diet books of all time. His latest,
The Fat-Loss Plan, came out on Boxing Day and is predictably
selling by the bucketload. In his own way, he is changing the
lives and shapes of thousands of people and his philosophy
about both diet and exercise is to keep it simple.
'People try to change too much at once and it never works,'
he says. 'I believe in home workouts; 15 minutes a day, in my
opinion, is more effective than one hour a week.'

JOE'S
FORMULA FOR
TRANSFORMING
YOUR LIFE

WORK
HARD

32

STRESS? WHAT STRESS?
As we start to wrap up, I'm still wondering about the
unceasing demands of keeping so many millions of
social media followers satisfied on an hourly basis. It
must be never-ending. I ask Joe about other de-stressing
techniques, like yoga.
'I started doing Vinyasa Flow. I love the physicality of
it but when they go spiritual, some of these yoga teachers
are really into their spirituality. I feel like they are always
saying, "let go of your stress and anxiety and your troubles".
But I'm really not troubled, I'm fine, I'm really happy. I've
got a lovely girlfriend, I'm actually really, really happy.' B
The Fat-Loss Plan: 100 Quick and Easy Recipes with
Workouts by Joe Wicks is published by Bluebird on
Boxing Day (£16.99). Joe's latest DVD, Lean in 15:
Workouts, is out now (£19.99, Universal)

HAVE
FUN

BA LA N CE January 2018

NEGATIVE
VIBES

HAPPINESS

GROOMING: VICTORIA BOND @ FRANK USING ELEMIS. STYLING: ORSOLYA SZABO. JOE WEARS: NAVY SHIRT YMC AT YOUMUSTCREATE.COM,
BLACK SHORT SLEEVE POLO SHIRT, BLACK JEANS, TOPMAN, WHITE TRAINERS, FARAH. WHITE T SHIRT, SUNSPEL AT MRPORTER.COM

T H E B I G I N T E RV I E W



Table of Contents for the Digital Edition of Balance Jan Issue 2018

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