JOE His online presence may make him one of the best-known people in the UK, but relentlessly chirpy Joe Wicks aka The Body Coach has a confession: 'Thing is,' he says, 'I don't want to be famous...' words by T O N Y W R I G H T O N photography by IA KOVO S K A L A I T Z A K I S 28 BA LA N CE January 2018