BalanceAprilIssue2017 - 51

Food

IS

photography by
WI L L I R EL AN D

REALLY THE
DEVIL?

T

he Earl of Sandwich's
favourite convenience food
has never had a worse
reputation. But is a lunchtime
BLT or quick slice of toast really the
nutritional disaster we think it is? I
mean, come on. It's only bread, right?
The proliferation of YouTubers,
Instagrammers and 'celebrity' food
bloggers has helped inspire us to
care more about what we're eating
than ever before.
Indeed, in 2016, consultancy firm
PWC discovered that 47% of 18-34 year

With bread sales on the
decline, Hannah Wilkinson
asks whether this staple
food really belongs
in the bin
such as Kingsmill and Hovis
feeling the impact - the former's
sales were down by £75million in 2015.
olds began eating more 'healthily' last
Meanwhile, high street eateries and
year, compared to just 7% who felt they
supermarkets have responded
had picked up bad habits.
to our declining interest
by expanding their
PAST ITS SELL-BY DATE
range of sandwich
As well as
Bread consumption has lost a
alternatives, such as
providing energy,
big slice of our food intake as
the 'nourish bowl'.
bread contains
a result. Defra's 2016 National
However, opting for
fibre and a range
Food Survey showed that
a
breadless on-the-go
of vitamins and
minerals.
Britons eat 40% less of it than
lunch may not be as
in 1974, with household brands
sensible as you think.

April 2017 BALAN CE

51



Table of Contents for the Digital Edition of BalanceAprilIssue2017

BalanceAprilIssue2017 - 1
BalanceAprilIssue2017 - 2
BalanceAprilIssue2017 - 3
BalanceAprilIssue2017 - 4
BalanceAprilIssue2017 - 5
BalanceAprilIssue2017 - 6
BalanceAprilIssue2017 - 7
BalanceAprilIssue2017 - 8
BalanceAprilIssue2017 - 9
BalanceAprilIssue2017 - 10
BalanceAprilIssue2017 - 11
BalanceAprilIssue2017 - 12
BalanceAprilIssue2017 - 13
BalanceAprilIssue2017 - 14
BalanceAprilIssue2017 - 15
BalanceAprilIssue2017 - 16
BalanceAprilIssue2017 - 17
BalanceAprilIssue2017 - 18
BalanceAprilIssue2017 - 19
BalanceAprilIssue2017 - 20
BalanceAprilIssue2017 - 21
BalanceAprilIssue2017 - 22
BalanceAprilIssue2017 - 23
BalanceAprilIssue2017 - 24
BalanceAprilIssue2017 - 25
BalanceAprilIssue2017 - 26
BalanceAprilIssue2017 - 27
BalanceAprilIssue2017 - 28
BalanceAprilIssue2017 - 29
BalanceAprilIssue2017 - 30
BalanceAprilIssue2017 - 31
BalanceAprilIssue2017 - 32
BalanceAprilIssue2017 - 33
BalanceAprilIssue2017 - 34
BalanceAprilIssue2017 - 35
BalanceAprilIssue2017 - 36
BalanceAprilIssue2017 - 37
BalanceAprilIssue2017 - 38
BalanceAprilIssue2017 - 39
BalanceAprilIssue2017 - 40
BalanceAprilIssue2017 - 41
BalanceAprilIssue2017 - 42
BalanceAprilIssue2017 - 43
BalanceAprilIssue2017 - 44
BalanceAprilIssue2017 - 45
BalanceAprilIssue2017 - 46
BalanceAprilIssue2017 - 47
BalanceAprilIssue2017 - 48
BalanceAprilIssue2017 - 49
BalanceAprilIssue2017 - 50
BalanceAprilIssue2017 - 51
BalanceAprilIssue2017 - 52
BalanceAprilIssue2017 - 53
BalanceAprilIssue2017 - 54
BalanceAprilIssue2017 - 55
BalanceAprilIssue2017 - 56
BalanceAprilIssue2017 - 57
BalanceAprilIssue2017 - 58
BalanceAprilIssue2017 - 59
BalanceAprilIssue2017 - 60
BalanceAprilIssue2017 - 61
BalanceAprilIssue2017 - 62
BalanceAprilIssue2017 - 63
BalanceAprilIssue2017 - 64
http://europe.nxtbook.com/emp/Balance/BALANCE_MARCH_2020
http://europe.nxtbook.com/emp/Balance/BALANCE_FEBRUARY_2020
http://europe.nxtbook.com/emp/Balance/balancejanuary2020
http://europe.nxtbook.com/emp/Balance/BALANCE_DECEMBER_2019
http://europe.nxtbook.com/emp/Balance/BALANCE_NOVEMBER_19
http://europe.nxtbook.com/emp/Balance/BALANCE_OCTOBER_2019
http://europe.nxtbook.com/emp/Balance/balanceseptember2019
http://europe.nxtbook.com/emp/Balance/balancejuly2019
http://europe.nxtbook.com/emp/Balance/Balance_June_2019
http://europe.nxtbook.com/emp/Balance/balancemay2019
http://europe.nxtbook.com/emp/Balance/balance_april_2019
http://europe.nxtbook.com/emp/Balance/BalanceMarch19
http://europe.nxtbook.com/emp/Balance/BalanceFebruary19
http://europe.nxtbook.com/emp/Balance/BalanceJanuary2019
http://europe.nxtbook.com/emp/Balance/BalanceDecember2018
http://europe.nxtbook.com/emp/Balance/BalanceNovember2018
http://europe.nxtbook.com/emp/Balance/BalanceOctober2018
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2018
http://europe.nxtbook.com/emp/Balance/BalanceAugust2018
http://europe.nxtbook.com/emp/Balance/BalanceJuly2018
http://europe.nxtbook.com/emp/Balance/BalanceJune2018
http://europe.nxtbook.com/emp/Balance/BalanceMay2018
http://europe.nxtbook.com/emp/Balance/BalanceApril2018
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue2018
http://europe.nxtbook.com/emp/Balance/BalanceFebruary18
http://europe.nxtbook.com/emp/Balance/BalanceJanIssue2018
http://europe.nxtbook.com/emp/Balance/balancedecember2017
http://europe.nxtbook.com/emp/Balance/balancenovember2017
http://europe.nxtbook.com/emp/Balance/BalanceOctober2017
http://europe.nxtbook.com/emp/Balance/BalanceSeptIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJulyIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJuneIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMayIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceAprilIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue17
http://europe.nxtbook.com/emp/Balance/BalanceFebruaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJanuaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceDecember2016
http://europe.nxtbook.com/emp/Balance/BalanceNovember2016
http://europe.nxtbook.com/emp/Balance/BalanceOctober2016
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2016
http://europe.nxtbook.com/emp/Balance/BalanceJuly2016
http://europe.nxtbook.com/emp/Balance/BalanceJune2016
http://europe.nxtbook.com/emp/Balance/BalanceMay2016
http://europe.nxtbook.com/emp/Balance/BalanceLaunchEditionApril2016
http://europe.nxtbook.com/emp/Balance/Balance2016
http://europe.nxtbook.com/emp/Balance/BalanceNov
http://europe.nxtbook.com/emp/Balance/Balance
https://www.nxtbookmedia.com