BALANCE_OCTOBER_2019 - 2

OYNB

INSPIRE
TO
CHANGE
Ruari Fairbairns
co-founder of One Year
No Beer tells us about
his journey to go
alcohol-free

W

The most notable changes they had
experienced were: an increase in their
productivity; improved relationships;
reduced anxiety; better sleep; and an
overall feeling of being happier and
healthier in all aspects of their lives.
This is the message they knew they had
to share with as many people who would
listen - you have a choice to drink, but if
you take your focus to other priorities, you
can achieve so much more, or in the words
of Ruari and Andy, "Live life better".

Why do you think the success rate
of OYNB is so high?

It's due to the community and
accountability aspects of the challenge.
For instance, it has been proven that if
you hold yourself accountable to another
person or group, then you are more likely
to succeed than if you were to try alone.
By creating a programme that
encompasses both the fun of a social
challenge and the tried-and-tested MEND
(Mind, Exercise, Nutrition, Do) approach

with scientific roots, it creates an ideal
environment for members to flourish.

than this, and each story - no matter how
'normal' - is incredible.

What would you say the response has
been like to the process?

Is Britain getting better with its
boozy culture?

It has been really incredible, and continues
to surprise us daily. For a society that has
alcohol so deeply ingrained, it is eye
opening to see how many people are
feeling a similar way about how alcohol
is holding them back from achieving their
goals and are looking for some way to
change their relationship with it. This is
particularly evident in the UK, but we also
have a huge global community, so it's
incredible to see how it is growing across
the world, and the impact that our
challenge has on our members' lives.

I know you can't name names, but
what have been some of the positive
stories that have stayed with you?
There are countless amazing stories that
I've come across, but these are a few that
have really stuck with me. One lady
managed to pay off $98,736 in debt in
16 months. Another man lost 10 stone in
weight and became a fitness instructor.
Another couple were struggling to get
pregnant before going AF, but were able
to conceive naturally after a few months
on the challenge. There are many more

Britain has a deep relationship with
alcohol, but the trends are changing. There
are so many AF options available and they
would not be creating these drinks if there
was not a demand for it. There are
countless stories in the press about how
Millennials are drinking less and there are
more dry bars around the country. The AF
movement is really gaining momentum.

And OYNB isn't necessarily about
abstaining forever, is it?

We don't aim to stop everyone drinking
forever, but give those who want to
readdress their relationship with alcohol
a method to do so that is fun and relaxed.
It is about giving yourself the chance to
experience all the benefits of an AF
lifestyle so you have all the information
you need to make decisions about
whether or not to drink. By taking
a break from alcohol you can "reset"
your relationship with alcohol, and make
a choice for what is best for your life.

Enter the code "BALANCE" for 40%
off all challenges

S I G N U P T O T H E U LT I M A T E A F C H A L L E N G E A T W W W. O N E Y E A R N O B E E R . C O M

*SOURCE: Survey of 725 90-Day Challenge members

hen friends Ruari Fairbairns and
Andy Ramage embarked on their
alcohol-free (AF) journeys, it was
unbeknown to the other. Meeting up again
after several months, they realised the
major of differences they both had
undergone. They wanted to share this
"secret" with others, and spread the word
of the benefits and improvements their AF
journeys had brought them.


https://www.oneyearnobeer.com/ http://WWW.ONEYEARNOBEER.COM

BALANCE_OCTOBER_2019

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