At Home With Lorraine Kelly 2017 - 88
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Make a statement
Introducing Miss Milly, the
jewellery range that's as
striking and colourful
as it is affordable
ewellery has always been a
favourite present, whether it's
bought for you by a loved one
or you buy it for yourself. Its
enduring appeal stems from the fact
that it's pure escapism - its sole function
is to make you look and feel good.
But when women choose jewellery
these days, they're seldom looking for
a diamond choker or a solid-gold
bracelet - their number one choice
is affordable, fashion-conscious
costume jewellery sculpted from
modern materials such as metal,
acrylic and resin.
No one knows this better than
Miss Milly - or, to give her real name,
Sarah Watmore - who launched her
award-winning jewellery business in 2012.
'Miss Milly is named after both my
daughter and my grandmother,' she
explains. 'I felt it was a name that
spanned the generations, as well
as being friendly and commercial.
I wanted my brand to be a good
fit in high street stores but, at the same
time, stand out in its own right.' Sarah
£14.25, and Blue Mix
Layer necklace, £19.50
works with a number of suppliers in
different locations, which has helped
her to create a varied range.
Initially, she specialised in sourcing
ethnic stuff in shell and wood but,
over time, her collections have
become more diverse to include
They now feature vivid
colours and stylish finishes,
from pearl and enamel
to silver-plate, often with
added crystals to give a sparkle.
Although Sarah still sources striking
pieces from South East Asia and the Far
East, these days her team designs the
majority of the jewellery and has started
selling direct to the public online.
She has a secret for staying on trend:
'We keep our eyes open when we walk
down the street, watch TV or read
a magazine,' she says. 'We look at the
jewellery people are wearing and
translate that into our stock.
'But that's about what's happening
now - it's just as important to research
colour and style trends that will be
around for the upcoming season.
'Having said that, we also want to
create timeless pieces that a woman will
keep and wear again and again. This is
why we introduce new colourways for