At Home With Lorraine Kelly 2017 - 291
Addressing the (canine)
elephant in the room
New stats published by the PDSA last
year revealed that a shocking 83% of
veterinary professionals believe there
will be more overweight pets than
healthy ones by 2022.
In 2014, the Pet Food Manufacturers'
Association (PFMA) reported that almost
half of UK dogs were overweight - and
this figure is likely to be even higher
now. But unlike humans who are
constantly being reminded
of the fat content in that
glorious jam doughnut,
obesity in pets has
of a taboo subject.
Burns offers high uality
So, what can be
done to keep Bailey
diets, a wide range of
from going to the
dogs? For over 40
a reephone utrition
surgeon John Burns
elpline manned by
of Burns Pet Nutrition
ve real people .
has been championing
almost 25 years on, John
a diet of whole grains.
is still very much at the helm
John launched Burns Pet
of his family business.
Nutrition in 1993 while working as a
An advocate of healthy eating, John
vet. Prior to this, healthy pet food was
believes that Burns Weight Control
unheard of. Believing that common pet
Chicken & Oats can help dogs to reach
ailments (itchy skin, upset digestion,
and maintain a healthy weight as well as
weight problems etc) could be avoided
promoting all-round health.
by correct nutrition, John decided to
ighly digestible and high in fibre,
create his own specialist pet food and,
the award-winning recipe contains
wholegrain oats and brown rice, which
keep dogs feeling fuller for longer.
Top Tip: As well as feeding a healthy
diet, owners should stick to the same
routine of, say, breakfast and dinner so
their pet gets used to mealtimes and won't
plead for snacks at other
times and fall off the wagon.
Speaking on the rising
issue of obesity, John
commented: 'The biggest
problem is consistent
overfeeding. oo many
treats plus insufficient
exercise make up the
cocktail that can so easily
undo the benefits of the
good food you provide.'
Burns Weight Control
chicken and oats range
is suitable for overweight
and diabetic dogs
are members of
the PFMA can
be relied on to
provide the right
mix of nutrients
in their products.
But dog food is
for dogs, and cat
food for cats.
They are not
Today, Burns Pet Nutrition is one of the
UK's most successful pet-food companies
but its ethos hasn't strayed far from
its original form. Burns products are
specifically designed to offer solutions
to common pet health problems.
When nourished by wholesome
natural ingredients, the body can avoid
the build-up of toxic waste that's
responsible for many of the common
health problems of pets.
John's recipes and lots of his useful
pet advice literature are backed up by
Burns' free health and nutrition service.
Unsure whether Bailey is consuming
the best possible diet? The easy way
for pet o ners to find out is to visit the
Burns' website, which is full of handy
advice as well as products to buy.
Alternatively, you can call the Burns
nutrition helpline on the phone number
below and get your questions answered
professionally and promptly.
FOR MORE INFORMATION
Call 0800 083 6696