At Home With Lorraine Kelly 2017 - 218
hether you are feeling adventurous or calm, feminine or ﬁery, one of the
new collection of Eclectics Elements scents is sure to match your mood...
uilt into a woman's DNA is a
love of fragrances - but why,
after a century of sensuous
scents, are we still in thrall to
those little bottles from Paris? Certainly
designer names may be famous and
have an expensive price tag, but are
the contents really more desirable?
Much of the cost is eaten up in
advertising and packaging - and that's
irrelevant when it comes to what you
dab on your wrists and nape. So
perhaps it's time to take another look
at what British perfumeries are
offering, starting with the wellestablished name of Bronnley.
The brand was founded by James
Bronnley back in the 1880s. An
adventurous, imaginative 19-year-old
with a passion for perfumery, he
travelled to France to study the art of
developing scents. And he applied the
skills he acquired to experiment with
fusions that held a quintessentially
Returning to London, he borrowed
£300 from a friend and, from a small
shed in Holborn, began selling his
innovative and alluring formulations.
o or the rst ti e lu urious
fragrances were no longer the preserve
of the Continent; they were made here