HOLDING OUT FOR A HERO: Ingredient EGCG What are EGCG's skincare benefits? It is nature's most powerful anti-oxidant and has a significant impact on our skin's healing processes. Studies carried out at the University of Manchester demonstrated that EGCG can even shrink more extreme keloid scars by up to 40%. How does EGCG work? When skin is damaged, it can often get stuck in a healing cycle. Mast cells rush in and help to protect the body, creating an inflammatory response to the injury. At the same time, your body also starts forming new blood cells in a process known as 'angiogenesis'. If both of these processes are prolonged, they can leave your scars (and you!) red and angry. Research has found that EGCG reduces the signs of prolonged angiogenesis, associated with the injured skin, which in turn reduces redness, soreness and excessive irritation. Additionally, mast cells were shown to be significantly lower in number when treated with EGCG, compared with those treated with a placebo cream. FOR MORE INFORMATION Call 0808 141 3131 Visit scienceofskin.com Email orders@scienceofskin.comhttp://www.scienceofskin.com