athomeparentingwithJoFrost2017 - 5

EDITOR'S LETTER

EDITORIAL
EXECUTIVE CONSULTANT Jo Frost
EDITOR Rashmi Madan
ASSOCIATE EDITOR Lynne Maxwell
DEPUTY EDITOR Suzanne Baum
CHIEF SUB-EDITOR Natalie Bowen
SUB-EDITOR David Crozier
STAFF WRITER Jade Harding
EDITORIAL ASSISTANT Abi Harman
THANKS TO Catherine Francis,
Sarah Howe, Sarah Rodi, Patricia Pett

ART
ART DIRECTOR Victoria Ireland
DEPUTY ART EDITOR
Jade Cooper-Collins
SENIOR DESIGNER Elton Lam

COPY
PRODUCTION DIRECTOR Dahlia Cuby
PRODUCTION ASSISTANT
Andrew Whitaker

ONLINE MEDIA
DIGITAL CONTENT EDITOR
Jade Harding
DIGITAL PRODUCTION COORDINATOR
Andrew Whitaker

ADVERTISING
SALES Jake Biggin, Maddie Black,
Lindi De Souza, Natalie Hirsch,
Sally Lever, Hayley Walsh

CORPORATE
LICENSING
Jonathan Marks, MTC (UK) Ltd
HEAD OF CORPORATE SPONSORSHIP
Olivia Harper
ACCOUNTS MANAGER Tara Rahman
THANKS TO Cynthia Ross and,
of course, Jo Frost

Welcome

My friend Nicola is about to give birth to her first child and
I feel like I've been through the pregnancy with her. We've
attended appointments together and I've been a shoulder to
lean on through her ups and downs. She's even got me on
speed dial for those shopping trips when she needs a second
opinion - from what pram to buy to what colour sleepsuit is
best when you don't know the sex. But mainly, we've chatted
about her dreams for her baby's future and her fear of making
mistakes in motherhood.
The truth is, most parents are devoted to their children and
think deeply about how to raise them. Caring for a baby is an
exciting and wondrous adventure, but it can also be downright
challenging - and we don't always get things right. Guest editor
Jo Frost says parents naturally want to give their children
everything and can find it hard to know how to say no without
causing them emotional distress or feeling guilty.
Thankfully, children's emotional needs are given far more
consideration than ever before. Kids
need to know you are there for them,
but they also need to know you
call the shots - you are the parent.
My advice to Nicola - and to all new
mums - is to be gentle, be kind, be
understanding, but be in charge.
Have a great summer!

at home IS PUBLISHED BY

EMP PUBLISHING LTD
PUBLISHER/MANAGING
DIRECTOR Daniel Cuby
PA TO PUBLISHER/MD Filippa Woolf
ADMINISTRATION ASSISTANT
Rachel Scullion

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EMAIL editorial@empgroup.co.uk
WEBSITES www.athomemagazine.co.uk
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© at home Parenting with Jo Frost
Copyright of editorial contents are held by
EMP Publishing Ltd. The views expressed in
this publication are not necessarily those of Jo
Frost or the publisher. Jo Frost is not endorsing
any product or company in this publication.
Reproduction in whole or part is forbidden
except with the express permission of the
publisher. It is not the intention to print any
matter that discriminates on the grounds of
race, sex, sexuality or disability. All details, and
prices, are correct at the time of going to press.

RASHMI MADAN, EDITOR
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